News distribution requires a “vehicle” to deliver your message to its desired destination. These carriers can include radio stations, television stations, newspapers, newswires, and social media platforms and online outlets. Some sites, like newswires, require fees for use, while others like Facebook and Twitter are cost-free.
Most social media sites are completely free to use and can distribute your news much faster than say, a newspaper. While they offer paid advertising options within these platforms, they are more cost effective than other types of advertising. They also provide boundless marketing reach and incite consumer dialogue about your brand and/or product.
Whether you are announcing quarterly earnings, expanding your management team, launching a new product or releasing a new book, having the right news distribution partners makes a difference. Some sites work much better for certain types of news, while others like Facebook can work with any type of news announcement.
CanadianCannabisWire (CCW) utilizes the most effective avenues for news distribution. Our clients enjoy our distinct ability to formulate powerful messages that provide layers of compounding benefits and considerable market reach. For each client, we dedicate the personnel and time it takes to distribute a clear and well-prepared message through more than 5,000 distribution partners.