- Supreme Heights will focus on opportunities in the UK and European CBD health and wellness space
- The investment platform will benefit from Supreme Cannabis’ vast industry experience and connected leadership team
- Supreme Cannabis’ CEO expects the move to enhance revenue value for investors
The Supreme Cannabis Company Inc. (TSX: FIRE) (OTCQX: SPRWF) (FRA: 53S1), a leading Canadian cannabis producer, recently announced its launch of Supreme Heights, a new investment platform. Supreme Heights, established in London, will take advantage of opportunities within the United Kingdom and Europe’s CBD health and wellness sector.
While Supreme Heights has been initiated as a separate entity, the platform has solid foundational support and will benefit from Supreme Cannabis’ regulatory, product commercialization, supply chain, marketing and capital markets expertise, as well as corporate support services (http://cnw.fm/WgJ6O). Additionally, Supreme Heights will benefit from Supreme Cannabis’ experience launching premium brands and its team’s history of supporting health and wellness companies in Canada and abroad.
Supreme Cannabis CEO Navdeep Dhaliwal described the investment in Supreme Heights as a way to increase value for existing Supreme Cannabis shareholders. “The rapidly evolving CBD markets in the UK and Europe present compelling investment opportunities given the promising environments for new health and wellness companies to establish differentiated brands and capture meaningful market share,” Dhaliwal noted in a news release. “Supreme Heights is positioned to quickly act on attractive opportunities and establish an early mover advantage in the space.”
Supreme Heights CEO Patrick Morton brings a diverse and valuable track record to the new position. He has more than a decade of capital markets experience and significant industry relationships. As a co-founder of Cannabis Invest UK, the United Kingdom’s leading cannabis investor conference, Morton has witnessed the evolving cannabis industry change and develop, and he has spent the last three years building a network of local and global cannabis and CBD companies. He has also played an integral role in discussions and action surrounding global cannabis investment opportunities.
In describing Supreme Cannabis’ role in the launch of Supreme Heights in a news release, Morton said, “We have gained a valuable strategic partner with a top-tier management team and highly developed corporate services. With guidance from Supreme Cannabis, we intend to make target investments in wellness brands that provide exposure to value-add categories in the UK and Europe’s CBD market, including vaporizers, edibles and beverages, topicals, and ancillary services… We are committed to positively contributing to this emerging industry and intend to support companies that share our standards for quality, sustainability and innovation.”
Supreme Cannabis has become one of Canada’s premium cannabis producers as a result of its multipronged approach. The company has sincere respect for its informed and discerning customers, recognizing their need for a premium brand delivering a quality product. This high regard for customers, paired with Supreme Canada’s premium product quality and ability to distribute products coast-to-coast across Canada, has enabled the company to wholesale for up to one-third higher in price than other competing brands in the Canadian cannabis market.
The company’s reputation for quality and ease of access to premium products has left Supreme Cannabis well positioned to take advantage of the growing demand for cannabis in Canada. The country’s total cannabis market, which includes both medical and recreational cannabis products, is expected to yield up to $7.17 billion in 2019 total sales (http://cnw.fm/oY2FO). Additionally, the Canadian Imperial Bank of Commerce predicts that the cannabis industry will value at $6.8 billion by 2020, which is larger than the country’s hard liquor market and almost as large as its wine market.
For more information, visit the company’s website at www.Supreme.ca
NOTE TO INVESTORS: The latest news and updates relating to SPRWF are available in the company’s newsroom at http://cnw.fm/FIRE
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