- Supreme follows three-pronged strategy to produce high-quality cannabis and achieve deliberate growth
- Supreme Cannabis nears completion of construction on focused operating assets
- As production numbers and product lines grow, SPRWF continues international expansion
The Supreme Cannabis Company Inc. (TSX: FIRE) (OTCQX: SPRWF) (FRA: 53S1), a global diversified portfolio of cannabis companies, is committed to using its knowledge of the cannabis plant to create transformative brands that deliver positive experiences. As a result, the company has emerged as one of the world’s fastest-growing, premium-plant-driven lifestyle companies by effectively deploying capital to build a diversified portfolio of successful cannabis brands.
At the core of Supreme Cannabis Company’s success is a layered three-pronged strategy that has carefully guided the company through the often tumultuous waters of the cannabis industry (http://cnw.fm/25Pmr). First, establish foundational IP and strong core businesses. Second, create differentiated, consumer-driven products across market segments, and third, expand its consumer-centric approach to international markets.
Following the first component of its plan has allowed Supreme to build a strong foundation as it moves forward in a burgeoning industry. Supreme’s impressive leadership team recognizes the strong potential in Canada’s promising market. The number of new cannabis users in the country has doubled year over year, and by 2023, the legal Canadian cannabis market is forecast to reach $6.7 billion.
Through focus groups conducted across Canada, Supreme has identified a core target audience of avid cannabis users. Aged between 20 and 30 years old, this group spends $120 a week and identifies quality cannabis based on visual inspection and scent. Supreme is dedicated to producing the high-quality product this growing audience — and discerning cannabis users of all ages around the world — are looking for.
Currently the company operates a 440,000-square-foot indoor, hybrid facility, with 25 identical 10,000-square-foot cultivation rooms. With its motto in mind— we simply grow better — SPRWF follows a proprietary whole-plant dry and hand-trim finish process that produces the best cannabis possible. Along with its exclusive process, Supreme has established a strong reputation for producing high-quality products through its consumer-facing Canadian brands, which include:
- 7ACRES, an award-winning dried flower brand serving discerning consumers across Canada
- Blissco Cannabis Corp, a wellness cannabis brand delivering CBD wellness oils to Canadian consumers
- Khalifa Kush Enterprises Canada, a premium cannabis brand currently producing THC Oil for the Canadian recreational market
As Supreme Cannabis expands its brand portfolio, the Company is increasing its capacity across its operating assets. The 7ACRES facility is expanding its cultivation and processing with the goal of completing all construction by January 2020. At full production capacity, the company can harvest its high-quality cannabis every four days, with an annual run rate of 50,000 kg. As 7ACRES increases its capacity, it ramps up its packaging capabilities, with plants to install two additional automated flinging and packaging lines in the coming months.
The company also recently completed construction on its Blissco extraction facility, adding ethanol extraction capabilities on top of existing CO2 extraction. With construction completed on the ethanol extraction lab, Supreme Cannabis expects that the Blissco facility will have the capacity to produce over seven million tincture bottles annually
Although the company is Canadian born, Supreme Cannabis is globally focused. As production numbers increase and product lines grow, SPRWF is looking forward to international expansion. Its Medigrow Lesotho subsidiary, located in Southern Africa, is only the beginning of that global vision. Investment platform Supreme Heights is focused on maximizing opportunities in the United Kingdom and Europe’s CBD health and wellness markets. The company is already gaining deep consumer insights through its Netherlands based brand, Truverra. Truverra is a medicinal cannabis company producing CBD oils that are sold direct to consumers in the United Kingdom.
While others set their sights on growing the most product, Supreme’s strategic growth is firmly rooted in craftsmanship. Producing the best cannabis possible remains the company’s obsession and commitment. As the company expands to international market, it maintains its focused and disciplined approach.
For more information, visit the company’s website at www.Supreme.ca
NOTE TO INVESTORS: The latest news and updates relating to SPRWF are available in the company’s newsroom at http://cnw.fm/FIRE
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