- Plus Products is benefiting from new opportunities to expand its consumer base through the microdosing movement
- The company is moving toward establishing itself as a leading brand in the international market
- PLUS is exploring a rare opportunity to simultaneously improve quality control, cut costs and grow revenues through possible acquisition
Cannabis-infused products manufacturer Plus Products Inc. (CSE: PLUS) (OTCQX: PLPRF) is creating edibles to support a health and active lifestyle for both new and veteran consumers. Drawing from more than 40 years of experience in food manufacturing, the company makes edibles from scratch using only the highest-quality extracts and kosher ingredients to create a consistent and delicious cannabis experience. To do this well requires foresight and the collaboration of a well-orchestrated team of experts across multiple fields. The PLUS team includes Michelin-star chefs, Ivy League chemists, food manufacturing experts, engineers, machinists, visionaries, creatives and strategists.
Seeking to strengthen its position, Plus Products moved to the largest cannabis market in the world — California — in 2015. From its 12,000-square-foot, food-safe, cannabis manufacturing facility in Adelanto, California, PLUS has set itself apart from the competition. In Q3 2018, PLUS(TM) was ranked the top edibles brand in California (http://cnw.fm/7Fthv).
PLUS products are available in more than 200 licensed dispensaries and through delivery services across the state. The company is focused on building the largest cannabis brand through organic and acquisitional growth. In June, PLUS uplisted to the OTCQX Best Market.
Plus Products is continually looking toward new opportunities to expand its consumer base. This attention to rising opportunities is evident in a recent launch of a new product line that provides consumers with microdosing options (http://cnw.fm/E8nQm). The company’s commitment to quality and consistency builds trust with consumers who know what to expect from every PLUS gummy and mint.
The new microdosing mints provide consumers with the same exceptional culinary commitment, unique flavors and controlled dosage as the gummies. In addition, the microdosing option allows consumers to add cannabis into their healthy lifestyles at a lower dose, making PLUS even more approachable and convenient. PLUS Classic Mints, which are packaged in a child-resistant tin, provide 2.5 mg THC with less than 0.1 mg CBD.
Along with the release of its microdosing mints, PLUS expanded into the Nevada cannabis market through a definitive partnership agreement with TapRoot Holdings Inc. Both the gummies and the mints are now available in Nevada dispensaries. The company sees this new venture as a key component to building an internationally recognized brand. Nevada, a state that sees 45 million visitors a year from all over the world, is anticipated to surpass $700 million in cannabis retail sales in 2020 (http://cnw.fm/8GUYs).
In addition, PLUS is currently exploring a purchased option to buy Emerald Bay Wellness LLC and the business assets of Emerald Bay Extracts. The option grants Plus Products the right to buy, but not the obligation, as the company explores the acquisition. Emerald Bay is one of PLUS’ largest suppliers of cannabis oil.
If the company moves forward with the purchase, the strategic move is expected to provide PLUS with in-house cannabis extraction capabilities that would improve quality control, increase gross margin and create a new revenue stream and product-development capabilities (http://cnw.fm/mVMA5). PLUS co-founder and CEO Jake Heimark pointed out that the acquisition would provide the company with direct interaction with the cannabis plant and the ability to explore the many benefits associated with the crop.
Emerald Bay’s professionalism and expertise regarding rapid scalability has the potential to flourish under the umbrella of PLUS’ resources. “Ultimately, this is a rare opportunity to improve quality control, cut costs and grow revenues all at the same time,” Heimark stated in a news release.
As PLUS looks to the future, one thing is certain: the company is committed to making cannabis safe and approachable for all types of consumers by providing consistent, dosable, delicious products that stand out from the competition.
For more information, visit the company’s website at www.PlusProducts.com
NOTE TO INVESTORS: The latest news and updates relating to PLPRF are available in the company’s newsroom at http://cnw.fm/PLUS
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