- PACR synergizes first-in-class cannabis cultivation with branding power through Lords of Grasstown acquisition
- Grasstown brand inspired by Pacific Northwest motorcycle culture, features high-quality street apparel, cannabis-based lifestyle products
- Partnership with plant breeding firm Phenome One gives PACR access to world’s most exclusive cannabis plants from Canada’s most comprehensive genetics library of over 350 cultivars
Pac Roots Cannabis (CSE: PACR) (OTCQB: PACRF) (FSE: 4XM), a Canada-based cannabis company, leverages a genetics-focused approach to cultivation that produces the highest-quality strains available on the global market. With its recent acquisition of the iconic Lords of Grasstown (Grasstown) brand (https://cnw.fm/ompKl), the company leverages the power of branding to gain a powerful competitive advantage in the growing cannabis industry.
Grasstown is an offshoot cannabis culture brand launched by Tyler Hazelwood, creator of Lords of Gastown (Lords) – an apparel and accessories brand inspired by the motorcycle culture of the Pacific Northwest. Founded in 2011, Lords was born in Vancouver’s gritty East side, quickly growing a loyal following of motorcycle enthusiasts before catching the attention of Brian Barnes of Barnes Harley-Davidson Canada. Through Barnes Harley-Davidson, Lords developed wholesale partnerships throughout North America, including some of the most respected motorcycle brands such as Simpson, Bell, BMC, TBR, Heatwave & Espinoza’s Leather.
Grasstown was launched as a passion project by Hazelwood in 2013 and, like the Lords brand, was founded with a focus on “form over function” with a line of high-quality street apparel and cannabis-based lifestyle products. The brand grew a cult-like following from its partnership with BC-based cannabis genetics guru JB, and local appearances that included Vancouver’s 420 and the Meet & Greet Granville Street Smoke Out events.
“PacRoots is thrilled to partner with such an incredible brand and story driven by artists with a passionate vision that resonates throughout a massive community,” said PacRoots President and CEO Patrick Elliot (https://cnw.fm/GWxGb). “The creators, designers and marketers behind Lords of Grasstown have a truly unique and talented offering that will be invaluable to the PacRoots organization. The Grasstown culture compliments PacRoots’ foundation of variety and quality built on the West coast. This platform brings a tremendous following that embraces these attributes which are well positioned to excel in BC and California’s West coast marketplaces.”
PACR plans to synergize its branding strategy with genetics-focus cultivation practices to create world-class cannabis products that provide users with an enhanced experience. The company’s partnership with Phenome One, a plant breeding management and analytics firm, gives it access to some of the world’s most exclusive cannabis plants from Canada’s most comprehensive genetics library of over 350 cultivars that have been rigorously tested over the last 30 years. Along with allowing the company to develop exclusive strains, its genetics-focused approach allows it to develop plants with an optimized cannabinoid profile, increased environmental resiliency, and greater production yields.
“We don’t deal with seeds. It’s different from most hemp farmers where seeds are thrown off of the back of a tractor,” said Elliot (https://cnw.fm/Jgxur). “We grow these seedlings, clones, clippings or cuttings from a live plant and we grow them for the first month indoors and plant them. What this does is ensure is that you are going to get exactly what you expect out of that cultivar.”
Pac Roots Cannabis Corp. is a Canadian cannabis company dedicated to producing premium-quality strains and products by leveraging a genetics-focused approach. The company focuses on elite cannabis genetic development for maximum yields, high profit margins, and superior quality strains that meet the high standards of the growing cannabis market.
For more information, visit the company’s website at www.PacRoots.ca.
NOTE TO INVESTORS: The latest news and updates relating to PACR are available in the company’s newsroom http://cnw.fm/PACR
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