- The core IONIC product line is building on the growing social appeal of cannabis, with plans to add infused beverages, edibles and low-dose entries to vaping standards
- IONIC’s strategic acquisitions promote an organic growth platform that is expected to expand from the West Coast across the United States this year
- The launch of its Lucid Green technology exhibits IONIC’s commitment to product quality and industry transparency through a QR code rewards program
The recent growth of the cannabis industry as a global, socially appealing phenomenon has given rise to an inspiring mood-focused mission for holding company IONIC Brands Corp. (CSE: IONC) (OTC: ZRRRF) and its vape-friendly oil concentrates.
The West Coast-based company is aggressively expanding from its Washington headquarters and is building on years of experience there for its new operations in Oregon and California, with plans to continue growing into other states this year.
IONIC’s product line includes six cannabis oil formulas labeled IONIC Black, Black 50/50, IONIC White, White 50/50, Cask Oil and IONIC Pure, each of which now provides three distinctive mood offerings formulated for curated and consistent recreational use experiences, including SOCIAL (Hybrid), RELAX (Indica) and FOCUS (Sativa). The mood enhancements serve the purposes that their names suggest, promoting rich sociability, serene relaxation and enlightened creativity (http://cnw.fm/HlD6g).
The company has immediate product line expansion plans to add tetrahydrocannabinol (THC) / cannabidiol (CBD) mixes, low-dose products, high-end edibles and device innovation. It recently announced patents that move it into the infused coffee beverage market (http://cnw.fm/tDG8d). Its products are currently available in hundreds of stores in Washington, Oregon and California, with growth through expansion and acquisition anticipated in Nevada, Illinois and Massachusetts subsequent to the close of negotiations this summer.
IONIC is committing itself to ensuring quality in its products with the launch of its Lucid Green technology platform. The technology enables consumers to earn rewards as they scan a package’s QR code with a smartphone camera to instantaneously access a library of product-specific insights, such as test results, dosage guidance and known effects – a measure aimed at enhancing trust and transparency in the cannabis industry (http://cnw.fm/bL06i).
Five transformational acquisitions are expected to elevate IONIC’s revenues this year – Washington-based Zoots edibles, Washington-based WW Agriculture cultivation, Nevada-based VVG vape pens, Washington-based Vuber vaporizer hardware and a California-licensed manufacturing facility (http://cnw.fm/B6dKK).
“I refer to IONIC Brands Corp. as an upstart company now, not so much a startup,” CEO and Board Chairman John Gorst stated in an April interview (http://cnw.fm/bnP7p). “We’re working to develop hard systems that run our businesses regionally and eventually nationally with the end goal of being international. That’s what we’re focused on right now.”
At the same time, Gorst acknowledged that M&A activity is not the company’s prime strategic driver as it focuses on organic, bottom-up growth in cultivating and delivering medical and recreational market cannabis products.
“We’ve made about six acquisitions over the last… seven months,” he added. “Everybody’s centered around mergers and acquisitions and making these strategic acquisitions, which do play a part in your business and they can be important, but they must be strategic. M&A for the sake of M&A is not a business strategy… It is a land-grab right now. What we’re focused on is owning the West and winning the rest, and if we can own the top four markets of the top 10 in the United States, we believe that we’re going to achieve a billion-dollar market valuation.”
For more information, visit the company’s website at www.IONIC.social
NOTE TO INVESTORS: The latest news and updates relating to ZRRRF are available in the company’s newsroom at http://cnw.fm/IONC
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