- Geyser Brands announced an innovative pet care product through its recent acquisition target
- The burgeoning pet care market has seen prominent growth
- The company plans to utilize NanoFusion technology in WildTails’ product development
Geyser Brands Inc. (TSX.V: GYSR), a leading consumer health care company, recently announced the world’s first hemp-infused, freeze-dried pet food through its acquisition target, Solace Management Group Inc.
The company’s announcement aligns with its vision to help people and their pets worldwide with a range of discomfort and health care issues (http://cnw.fm/9AXsi), and to support innovation through R&D and product development. This latest new brand, WildTails, joins the success of Solace’s impressive Apawthecary Pets brand. WildTails’ freeze-dried infused products will be available in single-ingredient servings of white fish, beef and chicken (http://cnw.fm/6xwrK). As the company looks to the completion of its Solace acquisition, Geyser Brands is negotiating order-and-distribution contracts, which are expected to be announced in Q3 2019; several of those will be in Asia.
The pet care market has seen prominent growth due to several factors, including a rise in pet adoption and a swelling middle class with an evolving health and wellness consciousness. Customers are demanding high-quality health products for both themselves and their domesticated companions, and the pet care market is estimated to bloom in the upcoming years.
Once the Solace acquisition is complete, Geyser Brands anticipates that WildTails’ products will utilize its proprietary NanoFusion technology to infuse hemp into proteins. By infusing before freeze drying, Geyser will be able to offer a unique product when compared with competitors’ brands, which use the more common practice of coating products with oils after freeze drying (http://cnw.fm/1Zufz). In markets without a legal CBD environment, WildTails will be produced with hemp seed oil, and, in markets with established regulations and a clear compliance pathway, CBD can be used as a value-added ingredient.
Geyser Brands has pioneered an advanced delivery system that improves the efficacy of hemp product absorption. Utilizing its NanoFusion technology, Geyser Brands’ products offer improved skin penetration and longer shelf life and molecule stability.
The acquisition portfolio already features a variety of diverse brands, including baked hemp-infused pet products to help mitigate anxiety and pain; these products already utilize NanoFusion to ensure proper dosage control. Outside of the pet-wellness sector, the company also features the Apothecary Naturals brand hemp terpene pain cream with optimal skin permeation, Prohibition Cold Brew Mocha designed with water-soluble hemp molecules and Apothecary health products, which promise fast-action and high bioavailability in a spray formation.
For more information, visit the company’s website at www.GeyserBrands.com
NOTE TO INVESTORS: The latest news and updates relating to GYSR are available in the company’s newsroom at http://cnw.fm/GYSR
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