Geyser Brands Inc. (TSX.V: GYSR) Chooses Brandeavour for Key Brand Development

  • Geyser Brands builds and markets cannabis products and brands for diverse market sectors
  • The company develops innovative products using hemp CBD for healthy lifestyle brands
  • Geyser recently appointed London-based agency Brandeavour for brand development

Geyser Brands Inc. (TSX.V: GYSR) is a foremost consumer health care company headquartered in Vancouver, British Columbia. Geyser manufactures and markets some of the world’s most-loved cannabis products and brands in the nutraceutical, cosmetics, food-and-beverage and pet sectors. The company’s proprietary nanotechnology formulations create products with first-class bioavailability and efficacy. A Health Canada-approved licensed producer (LP), Geyser Brands has a licensed CBD (cannabidiol) production and distribution facility in Vancouver and is building a licensed manufacturing facility in Vancouver (http://cnw.fm/7GwbQ).

The Geyser Brands integrated production chain and formulation lab develops unique products using hemp CBD for healthy lifestyle brands. The company operates a 7,000-square-foot facility in Port Coquitlam, British Columbia, where initial cannabis cultivation produced the first revenues out of Geyser’s cultivation license, which was granted in October 2018. The company’s distribution strategy involves acquiring hemp- and plant-based brands and infusing them with new CBD product lines in jurisdictions where the therapeutic ingredient is legal.

Geyser’s research and development (R&D) lab produces product formulations designed to enhance bioavailability and shelf stability while maintaining all-natural ingredients. Geyser delivers creams, beverages, baked goods and tinctures using its proprietary nanotechnology formulation. These products have superior bioavailability and water solubility.

Geyser Brands has an R&D investment in NanoFusion, a proprietary all-natural nanotechnology. Fundamentally, NanoFusion is an advanced delivery system that rapidly and efficiently transports therapeutic agents directly to the bloodstream for maximum absorbency. The exclusive technology provides enhanced bioavailability and penetration.

In addition, NanoFusion improves the transport of active ingredients for site-specific targeting and solves problems with insolubility. It also delivers active ingredients across cell membranes for release within the cells. Furthermore, NanoFusion provides a longer shelf life and stability of molecules. Regarding pet products, Geyser employs NanoFusion in the baking process for dosage control.

Recently, Geyser Brands appointed London-based agency Brandeavour its brand development and that of its subsidiaries (http://cnw.fm/gEXF1). The company engaged Brandeavour founder and CEO Anthony Webb, a brand expert and strategist, as a consultant of record for strategic branding and creative counsel.

Brandeavour will provide overall brand direction for Geyser Brands and its subsidiaries, as well as commercializing new brands. Moreover, Brandeavour will work with GetFresh Ventures to develop new marketing channels for Geyser Brands. GetFresh Ventures is Geyser Brands’ strategic partner, providing data-driven, digital-growth services.

“The Geyser Brands team is thrilled to have Anthony on board and working to support our business and brand growth,” Geyser CEO Andreas Thatcher stated in a news release. “Combined with the data-driven, digital-strategy frameworks supported by GetFresh Ventures, we are perfectly positioned to develop a compelling, highly differentiated, and consumer-focused approach to brand growth and development.”

With an integrated production chain and formulation lab that develops inventive products, Geyser Brands is at the vanguard of using hemp CBD for healthy lifestyle brands. The company continues to look for opportunities to invest in the R&D of innovative, high-quality proprietary strains and technologies that target specific health-related conditions. For investors, Geyser is furthering its mission to build and market brands nationally and globally, creating retail channels and direct-to-consumer experiences for its hemp-infused products.

For more information, visit the company’s website at www.GeyserBrands.com

NOTE TO INVESTORS: The latest news and updates relating to GYSR are available in the company’s newsroom at http://cnw.fm/GYSR

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